LA JOLLA CORRIDOR

THE CORRIDOR IS THE HEART OF THE BUILDING. THERE ARE 400 EMPLOYEES THAT WORK IN THIS BUILDING AND THEY ARE ALL ENCOURAGED TO INTERACT WITH EACH OTHER EXCHANGING CREATIVE IDEAS WITH EACH OTHER. THE ABILITY TO SKATEBOARD THROGH THE CORRIDOR, SUPPORTS THEIR INDUSTRY AND ALLOWS DEPARTMENTS TO TRAVEL TO EACH OTHER MUCH MORE QUICKLY.

EXECUTIVE AREA OF CORRIDOR

LA JOLLA GROUP ARE TRUE TO THEIR OWN. WHILE WE WERE BUILDING THIS BUILDING FOR THEM, ONE OF THEIR BEST METAL MULISHA RIDERS JEREMY LUSK DIED WHILE PERFORMING A BACKFLIP ON HIS BIKE IN COSTA RICA. HIS PICTURE AND TRIBUTES CAN BE FOUND THROUGH OUT THE BUILDING.

SECTION OF CORRIDOR NEXT TO THE LUSK TRAINING CENTER AND THE ENTRANCE TO LOST SURF DESIGN AREA. THEY HAVE SO MANY ARTISTS ON STAFF THAT PROBABLY BEFORE THEIR 10 YEAR LEASE IS UP WILL HAVE PAINTED SOME SORT OF MURAL ON EVERYWALL.

EACH DIVISION OF CLOTHING HAS THEIR OWN DISPLAY AREA TO SHOW OFF THEIR PRODUCT AND IMAGE. THE ARCHITECT TOLD ME THAT WHEN HE WAS DESIGNING THE CORRIDOR ONE OF HIS INTENTIONS WAS FOR THE LA JOLLA SALES STAFF TO BE ABLE TO WALK THEIR CUSTOMERS FROM ONE SIDE OF THE BUILDING TO THE OTHER AND BE ABLE TO SHOW OFF THE PRODUCT WITHOUT THE CUSTOMER KNOWING IT.

ENTRANCE TO RUSTY SURFBOARDS. THEY CERTAINLY ADD THEIR OWN FLARE. ONE UNIQUE IDEAD THEY IMPLEMENTED WAS COVERING THEIR SIDELIGHT WINDOWS WITH GRAPHICS. I HAVE PROBABLY BUILT HUNDREDS OF SIDELIGHTS AND THIS IS THE FIRST TIME I HAVE SEEN ANY ORGANIZATION DO THIS.

ANOTHER AREA FOR THE BRANDS TO SHOWCASE THEIR PRODUCTS. THE IMAGINE IS ALLOWED TO RUN FREELY AT THE LA JOLLA GROUP.

MODERN LIGHT WALL THAT WE HELPED TO BUILD. THE MAN WITH THE IDEA BEHIND IT WAS JIM AT JPS AND TOBY THE CEO OF THE COMPANY. IT STILL HASN'T GROWN ON ME, BUT SUNNY LIKES IT. I THINK YOU HAVE TO BE CREATIVE IN ORDER APPRECIATE THIS EFFECT.